Build Your Winning Sales Playbook
Are you generating leads steadily but not closing as many as you should? We’ve seen this before and know how frustrating it is.
We help businesses get clear on their sales strategy, achieve a high standard of excellence, and stay sharp in their skills.
Sales training and coaching based on the best-selling book, Fix Your Broken Sales Calls.
Too many companies suffer from long sales cycles and low close rates.
This is because 80% of businesses don’t have an effective sales playbook and over 68% of sellers don’t have a plan for sales calls.
This means:
Leads are flowing, but revenue is iffy
Every call is different from the last
Deals stall, drag out, or disappear
Close rates rise and fall randomly
This reality creates a leaky sales process for businesses of all sizes in all industries
The good news? Fixing these challenges can be simple.
The BridgeSelling™ Sales Playbook
A sales playbook that quickly delivers an ROI has three things:
It tailors best practices to fit the realities of your business.
It sets a high and clear standard for sales excellence.
It’s easy to learn and teach your team.
Our sales playbooks are built on winning principles but are uniquely designed for your industry, product, buyers, and sales process.
After building your playbook, you’ll have:
A Strategy for Every Conversation
You will know exactly how to approach every sales conversation to keep the deal moving.
A Scorecard to Define Excellence
When everyone is held to a shared standard of excellence, you get greater visibility into deal health.
A Coaching Plan to Keep Skills Sharp
Sales skills fade without continued training and practice. You’ll get a plan for relevant coaching your team grows to love.
Your BridgeSelling Sales Playbook lives in a short document that can be used to train AI, onboard new team members, and your team will use every day
Three Ways to Build Your Winning Sales Playbook
Choose the option that works best for where you are with your business and sales team.
COMING SOON!
On Demand Course
Build your Sales Playbook at your own pace with our video-based, online course.
Best for: Individuals
Investment: $295
VIRTUAL
2-Day Live Workshop
Spend two days with the BridgeSelling team developing your Sales Playbook. From teaching to templates, you’ll get everything you need to build your playbook and transform your sales performance.
Best for: Individuals & Small Teams
Investment: $997
VIRTUAL or IN PERSON
Work With Our Team
A custom engagement where our team works with you to build your Sales Playbook and train your team.
Best for: Established businesses with 3 or more sellers.
Investment starting at: $15,000
As featured on
Click to watch or listen to each podcast episode as Jonny dives deeper into the BridgeSelling framework.
What Our Clients Say
How much difference could a better Sales Playbook make for your company?
A Startup Increased
Close Rates From
20% to 50%
in 30 days.
A Call Center
3x Revenue
with a new Sales Playbook
and team training.
$100M Company Scaled From
12 to 50+ reps
without loss of sales quality
or performance.
A Small Business Started
1 Call Closes
after years of endless follow-ups.
In as short as a two-day workshop, you could have results like this…
A broken sales process is a revenue killer.
The longer you wait to fix it, the more it costs you.
With the right Sales Playbook, you can equip your sales department to deliver results you’re proud of so you can recover revenue hiding in plain sight. Fast.