Bridge Selling - Sales Strategy Firm

Our Backstory:

For years, our founder, Jonny Holsten, worked with businesses to better define their marketing messaging. As Jonny worked with dozens of organizations like startups, colleges, small to $100m+ businesses, and world-famous nonprofits, he would frequently get to speak to sales teams about clear messaging.

What we discovered was a common challenge across industries and business sizes:

Salespeople had plenty of product knowledge but were not trained properly on how to approach sales conversations. This gap was costing companies millions.

Determined to work with more sales teams, Jonny partnered with a highly funded, high-growth 10+ person sales team. The impact? The first company to implement Bridge Selling’s proprietary framework saw sales skyrocket from $3.5 million to $22 million in monthly revenue in less than a year.

The best part is that the framework can be customized by any company in any industry.

Our framework is an even blend of sales strategy, training, and coaching. This creates a well-oiled sales department that runs smoothly and sells in a way that feels natural to buyers.

Our goal is to help salespeople and sales departments drastically improve their performance.

Our focus is immediate and measurable impact in the form of these results:

More confidence in sales conversations.

A clear, repeatable strategy for converting leads into customers.

Higher close rates and fewer lost opportunities.

Stronger, more consistent team performance.

Book a Call

Bridge Selling is a three-person team with additional contractors. There are multiple ways we can help a sales department.

Our Team and Services:

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Free Gift - Assessments and Quick Chat

We’re always willing to hop on a call to discuss your challenges and send one of our assessments that will highlight gaps in your sales process and team.

30 Days or Less - Sales Upside Calculation

For organizations interested in working together, the first thing we do is fully audit your sales operation. This can be done incognito or collaboratively with your team. We’ll review data, listen to call recordings, interview leaders/salespeople, and conduct a full audit of your sales gaps. At the end of this process, we will present to you a dollar amount that is slipping through the cracks in your sales process and how we may be able to help you stop the bleeding.

3-12+ Months - Sales Strategy, Training, and Coaching

Taking what we learn from our initial audit, we’ll have a 6-12 month roadmap for how to elevate team performance with a mixture of new tools for team members, training, and coaching.

Longer Term - Corporate Licensing Agreement

For companies with 10+ salespeople, the right solution may be to certify your sales leaders to use our methodology and execute it in unlimited capacities internally. Companies who proceed with a licensing agreement have access to solutions like these benefits and many more:
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Applying our IP and frameworks in proprietary ways outside of standard services.

On-demand new hire training course.

An exclusive non-compete agreement that gives your organization a competitive edge and exclusive rights in your industry.

Certification of an in-house coach who is trained in our methodology and how to coach, train, and elevate team members with it.

Why companies enjoy working with us:

In a world where sales training and coaching can feel yucky, thanks to old-school frameworks and methodologies, our focus isn’t to show tips and tricks that convert a customer. Our approach is centered on creating a sales environment where salespeople and buyers work together in a complementary way to reach a closed deal.

We fully eliminate all coercion, convincing, and manipulative “strategies” that many sales methodologies have been built on for decades.
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Our philosophy? Treat your sales team like a professional sports team.

Even championship teams continue to get coached and follow a clear game plan. The best athletes in the world are given a strong game plan, watch tape to review performance, and are willing to get coached.