Sales Calls Shouldn’t Be a Gamble.

At BridgeSelling™, we help sales leaders be better coaches and better predict revenue with a call scoring formula that is easy to learn and implement.

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Design and replicate your ideal sales call
Measure the effectiveness of every rep
See massive growth in skills and revenue

68% of sales reps don’t follow a planned call structure.

Sales leaders know the story too well:
Your reps are talking to plenty of leads.
They know your product.
They’re building rapport.
But deals keep stalling—or slipping away altogether. The cause? Poor-quality sales conversations don’t move the needle.
Without structure, even friendly conversations won’t lead to revenue. Inconsistent calls lead to inconsistent results, and it’s hard to fix what you can’t see or measure.
Your reps aren’t the problem.
They just don’t have a call system that helps them qualify fast, guide the conversation, and close with confidence.
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What You Can Do With BridgeSelling™

Sales reps and leaders say the BridgeSelling™ framework is easy to learn, simple to apply, and leads to increased close rates.

Design and Replicate Your Ideal Sales Call

Our frameworks and training equip reps to immediately lead with greater clarity, ask better questions, and guide calls that move the deal forward.

Train New Hires and Current Reps to Excellence

BridgeSelling™ training methodologies make it easy for new reps to reach immediate success with custom new hire trainings and sessions.

Effectively Score Rep Performance

Coach and guide reps with a numerical score on every call that’s based on your custom call flow and buying process.
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It Works Because It’s Practical

If your sales team is doing all the right things but still missing the mark, you’re not alone. We see it all the time: strong leads, motivated reps, but no consistent structure to close the gap.
We help teams break through that frustration with a framework that simplifies the sales call, builds rep confidence, and restores momentum. Sales teams across a variety of industries have used BridgeSelling™ to sharpen their call performance and drive serious results:
• $3M to $33M monthly revenue in nine months
Up to 50%+ improvement in close rates
A fast-scaling startup 4x the size of their sales team in 3 months
New reps topping the leader board in month 1
Repeatedly, we get feedback that “This is the most practical sales training we’ve ever had.
If you’re ready to equip your sales team with a call strategy that boosts their confidence and closes more deals, our team can help.
Jonny Holsten

— Founder & CEO at BridgeSelling

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Real Clients. Real Results.

“Before working with BridgeSelling™ I lacked confidence in my sales calls and every conversation was different than the last. Working with BridgeSelling™ helped me structure my calls in a new way that gave me clarity and made it easy for customers to buy.”

Inbound Sales Rep

"When we rolled out the Bridge Training, we honestly didn’t expect to see results this fast—but it completely changed how our new hires approached their calls. The training broke down the call flow in a way that made sense, especially around developing the ‘why’ behind the customer’s decision to move forward."

Team Leader

Managing 10+ Reps

“In my first leadership role, working with BridgeSelling™ has made a big impact on my ability to train new reps and coach my team. The unique call flow they developed for us helps me better score my reps and give them guidance that raises performance and customer experience.”

Sales Team Leader

Managing 10+ Reps

“In the past, I was trying to juggle new hire training and managing our sales floor. With the help of BridgeSelling™, I’ve been able to step back and focus on managing while our team leads are confidently and effectively leading the trainings.”

Sales Manager

Leading 50+ Reps

“Our sales reps and leaders love working with BridgeSelling™. The tools they gave our people have greatly impacted our training, coaching, and led to record numbers as a sales department in a short period of time.”

Executive VP

Overseeing 4 Sales Managers and 50+ Reps

“I’ve been in the mortgage business for 22 years, and my close rate was already strong—about 152% of the industry average. But working with Jonny and Erin showed me there was still a better way to do things. They helped me refine how I show up for my referral partners and equipped me with a system that’s already led to new deals I wouldn’t have landed otherwise.”

Business Owner and Team Lead

"The framework helps me understand where we are in the call, making it easier to guide prospects through all the important information that leads to the best solution for them. It taught me how to tackle tougher topics with confidence and, more importantly, how to better qualify customers so we can truly help them."

Sales Rep

"The tools and frameworks that BridgeSelling™ has given our team make navigating sales conversations 10x easier. I feel confident selling and credit a lot of my success as a first-time salesperson to the training and coaching they’ve given me."

Inbound Sales Rep

“One of our brand-new reps came out of training and landed 7 full applications in her first two weeks—all because she felt confident in her conversations and knew how to connect with the customer’s needs. The Bridge Training gave her (and the rest of the team) a solid foundation to build on. It's been a huge win for our onboarding process.”

Team Leader

Managing 10+ Reps

“What stood out most was their ability to coach with both kindness and precision. They helped me and my team level up without ever making us feel behind. I’m now more confident, more efficient, and more effective in how I lead and grow the business. If you get the chance to work with Jonny and Erin, take it. You’ll be glad you did.”

Business Owner and Team Leader

"BridgeSelling™ completely changed how I feel about getting on the phone. I used to feel unprepared and overwhelmed with just a script in front of me. Now I actually know how to guide the conversation and stay in control."

Sales Rep

"The tools and frameworks that BridgeSelling™ has given our team make navigating sales conversations 10x easier. I feel confident selling and credit a lot of my success as a first-time salesperson to the training and coaching they’ve given me."

Inbound Sales Rep

“Our sales reps and leaders love working with BridgeSelling™. The tools they gave our people have greatly impacted our training, coaching, and led to record numbers as a sales department in a short period of time.”

Executive VP

Overseeing 4 Sales Managers and 50+ Reps

“In my first leadership role, working with BridgeSelling™ has made a big impact on my ability to train new reps and coach my team. The unique call flow they developed for us helps me better score my reps and give them guidance that raises performance and customer experience.”

Sales Team Leader

Managing 10+ Reps

“I’ve been in the mortgage business for 22 years, and my close rate was already strong—about 152% of the industry average. But working with Jonny and Erin showed me there was still a better way to do things. They helped me refine how I show up for my referral partners and equipped me with a system that’s already led to new deals I wouldn’t have landed otherwise.”

Business Owner and Team Leader

“Before working with BridgeSelling™ I lacked confidence in my sales calls and every conversation was different than the last. Working with BridgeSelling™ helped me structure my calls in a new way that gave me clarity and made it easy for customers to buy.”

Inbound Sales Rep

"The framework helps me understand where we are in the call, making it easier to guide prospects through all the important information that leads to the best solution for them. It taught me how to tackle tougher topics with confidence and, more importantly, how to better qualify customers so we can truly help them."

Sales Rep

"The tools and frameworks that BridgeSelling™ has given our team make navigating sales conversations 10x easier. I feel confident selling and credit a lot of my success as a first-time salesperson to the training and coaching they’ve given me."

Inbound Sales Rep

“What stood out most was their ability to coach with both kindness and precision. They helped me and my team level up without ever making us feel behind. I’m now more confident, more efficient, and more effective in how I lead and grow the business. If you get the chance to work with Jonny and Erin, take it. You’ll be glad you did.”

Business Owner and Team Leader

"BridgeSelling™ completely changed how I feel about getting on the phone. I used to feel unprepared and overwhelmed with just a script in front of me. Now I actually know how to guide the conversation and stay in control."

Sales Rep

“In my first leadership role, working with BridgeSelling™ has made a big impact on my ability to train new reps and coach my team. The unique call flow they developed for us helps me better score my reps and give them guidance that raises performance and customer experience.”

Sales Team Leader

Managing 10+ Reps

“Our sales reps and leaders love working with BridgeSelling™. The tools they gave our people have greatly impacted our training, coaching, and led to record numbers as a sales department in a short period of time.”

Executive VP

Overseeing 4 Sales Managers and 50+ Reps

“In the past, I was trying to juggle new hire training and managing our sales floor. With the help of BridgeSelling™, I’ve been able to step back and focus on managing while our team leads are confidently and effectively leading the trainings.”

Sales Manager

Leading 50+ Reps

"The tools and frameworks that BridgeSelling™ has given our team make navigating sales conversations 10x easier. I feel confident selling and credit a lot of my success as a first-time salesperson to the training and coaching they’ve given me."

Inbound Sales Rep

“Before working with BridgeSelling™ I lacked confidence in my sales calls and every conversation was different than the last. Working with BridgeSelling™ helped me structure my calls in a new way that gave me clarity and made it easy for customers to buy.”

Sales Rep

3-Steps to Increasing Sales. 

1

We Analyze
Your Sales Calls

We start by analyzing at least 10 calls from each sales rep to identify positive and negative trends across your team and calculate your baseline call effectiveness score.
2

Create Your Custom BridgeSelling Framework

We’ll tailor the BridgeSelling™ System to your specific offer, market, and sales process so coaching is more impactful and revenue is more predictable.
3

Monthly Scoring & Quarterly Reporting

With a custom BridgeSelling™ Framework and BridgeScore™ unique to your sales process you can grow rep performance and sales for the long-term.

Winning sales teams don't wing it.

You don’t need more leads. You don’t need a different team.
You need a sales call strategy that helps your team close with confidence, clarity, and consistency.
Ready to talk about how to bring the BridgeSelling™ System to your company?

How Effective Are Your Sales Calls?

Take our free assessment to see how your team’s current conversations stack up.
Free Call Effectiveness Score
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